Explore New CX Strategies For A New Reality With The Latest Case Studies From 31 In-House CX Directors!
A One-Day, Brand-Led Conference & Networking Event, 25th May 2021, Central London. Follow Us @CXConf
08.30 Registration, Coffee & Informal Networking
09.00 GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks
Danni Rush, Chief Customer Officer, Virgin Experience Days
Ravindra Rao, Senior Director Customer & Supplier Experience, Mondelēz International
CHANGING BEHAVIOURS & EXPECTATIONS | Panel Discussion & Q&A
09.10 What Do Customers Really Want Now? Tap Into The Latest Changes In Customer Behaviours, Trends & Habits To Consistently Exceed Expectations
- It only takes 66 days to form a habit: after COVID-19, what are customers’ priorities and how can your business adapt to meet ever-changing
expectations? - From Gen Z to over-75s, customers are becoming more demanding, how can you ensure you are using the right strategies to target your entire
customer base? - Is online shopping here to stay or are they craving the in-store experience? Keep pace with different customer expectations and trends to deliver
extraordinary, pain-free experiences
Jenny Whitehorn, International Director of Customer Experience, The Body Shop
Cliff Jones, Senior Product Manager, Customer Experience, Discovery
Rebecca Kemp, Head of Customer Journeys, Citizens Advice
Charlotte May, Group Head of Customer Research, Legal & General
OUR JOURNEY TO DIGITAL | Double Perspective
09.40 Real-Life Experience: As COVID-19 Forced Accelerated Digital Transformation, What Were The Challenges & Successes & What Have We Integrated Into Future Business?
- When technology was our only option, how did we accelerate our digital strategies to deliver the highest standard of customer experience, and which are we building into the future?
- Make the virtual more human! Communicate your organisational values and provide individual, personalised customer experiences over the
screen - Not every customer is online, how can you create a blended strategy which is flexible and accommodates offline consumers to avoid disconnection and alienation?
09.40 Jonathan Brierley, Head of Digital, Design & Experience, Coutts
10.00 Diane Baynham, Head of Service Design, NHSX
10.20 Morning Refreshment Break With Informal Networking
10.50 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@thecustomerconference.com
11.20 Informal Breakout Discussions
A) Creating Emotional Connections
Debra Walmsley, Head of Customer Research & Insight, British Gas
B) Personalisation
Claudia Adreani, Director of Customer Excellence, Boehringer Ingelheim
C) CX On A Budget
Cheryl Anderson, Head of Customer Engagement, Tata Steel Europe
D) How Can CX Drive Continuous Improvement?
Alison Lawrie, Head of Customer Experience, AkzoNobel
E) Negative CX & Complaints
Tobias Homolka, Head of Audit & Customer Service, Lidl GB
F) Digitalising Your Physical CX
Ian Copley, Director of Operations, Holiday Extras
G) Vulnerability & Accessibility
Kerri Ricketts, Head of Customer Experience, Govia Thameslink Railway
VOICE OF THE CUSTOMER TODAY
11.40 The Voice Of The Customer Has Never Been Louder: Make Sure You Are Tuning In, Measuring & Embedding Consumer Feedback In Your Strategy
- How do you tangibly understand the quality of your customer relationships, trust levels and perception of your brand?
- Aside from NPS, what other methods are effective in capturing and measuring customer feedback to make your customers feel listened to and valued?
- Learn from your mistakes! Perfect your complaints culture and use feedback, both positive and negative, to drive continuous improvement and gold-standard customer experience
Michael Sherwood, Head of Customer Experience, Atom Bank
ENGAGING EMPLOYEES | Panel Discussion & Q&A
12.00 Ingrain Customer-Centricity Within Your Internal Culture For Gold-Standard CX Strategies To Drive Long-Term Business Performance
- Customer and employee experience – two sides of the same coin! From front-line workers to C-suite, how can you engage employees and cement the importance of the customer throughout?
- Customer experience begins with recruitment: how can you train your employees to ensure they live and breathe excellent customer relations from their first day?
- Ensure employees feel valued, listened to and supported to deliver successful, personalised services which ensure the human touch
Adam Bray, Director of Customer & Place Strategy, Savills
Rhys Thomas, Customer Experience Director, Glide UK
Philippa Thomas, Customer Experience Director, L'Oréal
Gregory Henwood, Best For Customer Director, Direct Line Group
Cheryl Anderson, Head of Customer Engagement, Tata Steel Europe
Louise Evans, Head of Customer Experience, UCAS
12.30 Lunch For Delegates, Speakers & Partner
13.30 Afternoon Co-Chairs’ Remarks
Annette Hickey, VP Customer Solutions EMEA, PayPal
Clare Naunton, Programme Director Customer & Stakeholder Experience, National Grid
NEXT-LEVEL CUSTOMER JOURNEYS
13.40 Build Effective Customer Journey Frameworks & Step-By-Step Guides On Delivering Seamless Multi-Channel Experiences
- Take a walk in their shoes: understand how customers interact with your business today to create next-level experiences from offline to online channels
- Facebook Messenger, WhatsApp, apps, websites, blogs… tap into the latest trends in virtual customer experience to achieve the optimum multi-channel mix which fits your business’ needs and drives personalised experiences
- Explore the best tools and technologies to understand and map your customer journeys and touchpoints to perfect smooth omni-channel journeys
Alistair Craxton, Head of CRM, William Hill
TRUST, LOYALTY & REPUTATION
14.00 Build Trust & A Robust Brand Reputation To Retain Your Customer Base, Connect Emotionally & Ensure High Retention Rates Even Through Uncertainty
- Strengthen reputation and rebuild rapport with your customers to make them feel connected with your organisation – and happy to return!
- Novel methods to reward customer loyalty and encourage repeat business to boost bottom-line results and generate ROI
- But what does your brand stand for? Ensure your business values align with your customers to boost brand reputation and long-term customer affiliation
Carole Layzell, Channel Service Director, Nationwide Building Society
14.20 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@thecustomerconference.com
ACTIONING CUSTOMER INSIGHTS
14.40 Harness Customer Research, Analytics & Data For Actionable Insights Which Drive Customer-Centric Experiences & Boost Bottom-Line Results
- What are the most effective data strategies to combine insights across multiple channels and build the most accurate snapshot of your customer base and match their needs?
- It has never been more important to know your customer, ensure data insights are tied to real business objectives to drive customer-centricity from the board room to contact centres
- Keep checking in! Once you have actioned insight-led decisions, ensure they continue to land in the right way – and know when to make further improvements
Elisabeth Fennell-Connell, Head of Customer Service, Moonpig
AUTOMATION & TECHNOLOGY
15.00 Best-Practice, Real-Life Examples Of How To Win Executive Buy-In, Implement Automated Tools & See Bottom-Line Business Improvement
- Chatbots, virtual assistants, apps, machine learning, automation: what are the most effective technologies to ensure your customers get what they want when they need it?
- When budgets are tight, what are the best cost-effective tech and tools to improve customer experience but not lose the personal, human element
- Tie new tools to business success! Demonstrate the business and customer impact of your tech and secure leadership buy in
Andre Lindeboom, Director of Customer Service Operations, Siemens Mobility
15.20 Afternoon Refreshment Break With Informal Networking
MEASURING ROI
15.50 Utilise The Latest Measurement Techniques To Prove The True Value Of Your Customer Strategies & Win Long-Term Executive Buy-In
- Tactics to measure the immeasurable and translate customer journey into pounds and pence
- It has never been more important to gain leadership buy-in, how can you deliver your metrics in easy-to-digest reports to win executive investment
- Do more with less! When budgets are tight, effectively measure the success of your CX strategy to ensure revenue is being focussed in the right areas
Debra Walmsley, Head of Customer Research & Insight, British Gas
16.10 Bonus Session; Reserved For Exclusive Conference Partner
THE FUTURE OF CX | Panel Discussion & Q&A
16.30 Cement The Strategic Role Of CX & Customer Service To Prepare Your Business For The Unknown & Deliver The CX Trends & Innovations For 2021 & Beyond
- Keep your finger on the pulse! Review which innovative customer strategies will endure into 2021 and which will be left behind
- As we move into the ‘new normal’, what do we need to do to position CX at the centre of strategy and power business and commercial success?
- Can we prepare for the unknown? Practical advice to mitigate risk and build flexible CX strategies which can adapt to an uncertain future
Solomon Rose, Head of Customer Experience - Sales, Strategy & Support, Sky
Stanford Swinton, Vice President of Global Care & Customer Experience, Deliveroo
Linzi Hindle, Head of Customer Experience, DHL Supply Chain
Damian Coulton, Head of Customer Service, SSE Business Energy
17.00 Afternoon Co-Chairs’ Closing Remarks & Close Of Conference
Take A Look At Our Upcoming Sister Conferences Below:
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A One-Day, Brand-Led Conference & Networking Event, 23rd June 2021, Grand Connaught Rooms, Central London.
