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The Customer Experience Conference – Engaging Journeys, Real Results Programme

Exceptional, Insight-Led Journeys & Customer Experiences Which Deliver: Map End-To-End Customer Journeys, Analyse Consumer Data, Measure Feedback & ROI, Leverage Cutting-Edge Digital, Social & Technology Innovations & Drive Customer-Focused Cultures For Outstanding, Consistent Multi-Channel Strategies
A One-Day, Brand-Led Conference & Networking Event, 27th February 2018, Millennium Mayfair, London

08:30 Registration, Coffee & Objective Setting

09:00 GIC Welcome, Interactive Voting Introduction & Morning Chairperson’s Opening Remarks
Gemma Passant
Head of Customer Experience
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CUSTOMER JOURNEY MAPPING – DOUBLE PERSPECTIVE

09:15 Mapping End-To-End Customer Journeys To Develop Exceptional Customer Experiences & Maximise Conversion Rates

  • Best-practice models and methods of understanding and mapping end-to-end journeys to produce consistent, high-impact customer experiences across all touchpoints
  • Get in tune with your customers and boost your journey design for ultimate consumer ease both online and offline
  • Assess where the critical pain points lie and explore no-fuss methods of applying that all-important insight to perfect your customer journey
  • Optimise your landing page to entice consumers and drive increased customer engagement, click-through and conversions

09:15 Perspective One
Catherine Lindsay
Head of Customer Service & Customer Experience
Hermes

Global-Conference--- catherine lindsay

09:35 Perspective Two
Patricia Kane
Director of Customer Experience
Paddy Power Betfair

Paddy Power


CUSTOMER INSIGHT THROUGH DATA & ANALYTICS

09:55 Gain In-Depth Customer Insight With Optimised Data & Analytics For High-Impact Customer Experiences

  • Collate, analyse and leverage data across channels to gain a 360 degree view of your customer and drive frictionless customer journeys
  • What factors are influencing customer buying habits and behaviours? Drive customer insight by analysing customer feedback and trends
  • Data analysis doesn’t have to be expensive and time consuming; uncover innovations in data strategy and translate reams of data into valuable insight
  • How will we overcome the hurdles of upcoming legislation changes in collecting, storing and exploiting customer data

Jan Richards

Head of Insights & Planning
Dublin AirportDublin Airp

 

10.15 All Change: The Customer Journey In The Age Of The Cloud

Martin Taylor
Co-Founder & Global CMO
Content Guru
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10.30 Try Some Tasty Popcorn! Refreshment Break With Informal Facilitated Networking


CUSTOMER VOICE & FEEDBACK

11:10 Innovative Methods Of Measuring Customer Experience & Implementing Insights From Customer Feedback To Fulfil Customer Needs & Expectations & Ultimately Boost Satisfaction

  • The consumer perspective; actively listen to the customer voice for a firm grasp of key pain points and areas you need to address to ensure customers keep returning
  • Discover industry-leading metrics, not just NPS scores, to continually measure experience across the customer journey to understand experiences and translate insight back into improved strategies
  • Tackling ‘survey burnout’! Upcoming, innovative methods to obtain and gauge consumer feedback
  • Discover how other companies are handling complaint trends using CRM systems for enhanced customer experience and satisfaction

Jackie Ducker
Group Customer Experience Director
Kier Group

Kier


MEASURING ROI

11:35 How To Convince Your Board: Prove The Crucial Business Value of Customer Experience & Investigate The Most Efficient & Effective Metrics Of Measuring Bottom-Line Impact

Coventry Building Society will share their insights around demonstrating the business benefit and impact of customer experience to the board to gain further investment and evaluate the various ROI metrics.

Rachel Haworth
Customer Experience Director
Coventry Building Society

Coventry

12.00 The Fastest Ways To Improve Your Contact Centre Net Promoter Score

Simon Thorpe
Managing Director
Bright UK Ltd
individual-speaker-tiles-Bright


INTEGRATED MULTI-CHANNEL STRATEGIES – Q&A

12:15 Drive Consistent, Seamless Multi-Channel Multi-Channel Experiences Across All Touchpoints & Devices For Increased Customer Engagement & Returns

12.35 #Nopasswords – Your Customers Will Love You… Your CEO Will Too!

Olly Brough
Managing Director
Trusona EMEA
individual speaker tiles3 trusona

 

12:40 Lunch & Informal Networking For Delegates, Partners & Speakers – Masseuse & Driving Simulator

13.20 Informal Peer-To-Peer Experience Exchanges (20 mins during lunch)

A) Social Media Engagement
Grant Baillie
Head of Brand, CRM & Social Media
TravelSupermarket

TravelSuper

B) The Personal Touch & Fan Engagement
Unfacilitated discussion

C) Customer Journeys
Rachel Whitaker
Head of Customer Transformation
Aviva

Aviva

D) Customer Insight
Helen Devine
Senior Manager, Customer & Marketing Insight
Formerly
 Asda

Asda 2

E) Convince The Board
Keith Fletcher
Head of Customer Journey Change Programme
E.ON

E.On

 

13:40 Afternoon Chairperson’s Opening Remarks
Tony Crane
Customer Experience Director
Bank of Ireland

Boi


DIGITALISATION

13:55 Promote Digital Adoption & Exploit The Rewards Of Digitalisation By Fostering Consumer Confidence Online Whilst Exploring What’s Next On The Horizon

  • Build consistently-outstanding, easy-to-use experiences and content across all digital touchpoints
  • Digitalisation doesn’t have to be incredibly costly! Explore the possibilities of digital advancement for your channels and touchpoints without breaking the bank
  • The importance of the human touch in a digital age: combine digital services with human support for holistic, successful customer service
  • What’s next in the digital world of customer experience; with fast paced developments, what can we expect in the next 5-10 years?
  • Transform your digital experiences to boost consumer confidence self-serving online

Liz Citron
Head of Digital Transformation
Ministry of Justice UK

Min of Just

 

14.20 Case Study From Hilton Worldwide On Delivering Great Customer Experiences Through Their Partnership With Phrasee

Marc Lantrok
Senior Manager CRM Client Services
Hilton Worldwide
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HARNESSING SOCIAL MEDIA

14:35 Leverage The Multi-Dimensional Power Of Social Media As A Tool To Provide Real-Time, Personalised Customer Service & Gain Customer Feedback

  • Harness real-time customer feedback on social media channels in a world where people just don’t have the time to fill in a survey
  • Provide outstanding customer service and care; lessons learnt on resolving queries and complaints in real-time during a period of major rail disruption for positive customer experiences and high satisfaction levels
  • Explore the possibilities of integrating social media into your research and insight strategy for a deeper understanding of your customers

Greg Suligowski
Head of Customer Experience
Merseyrail

Merseyrail

15:10 Cheese & Wine Refreshment Break With Informal Facilitated Networking

15.40 Bright UK To Announce The Competition Winner


TECHNOLOGY & INNOVATIONS Q&A PANEL

15:40 Forward-Thinking Technological Innovations: Explore How AI, Automation & New Technologies Are Exciting, Disrupting & Changing The Landscape Of Customer Experience

  • A look at the upcoming innovations, how can we expect customers to contact us in 5 years’ time and what this means for our channel strategies! Will phone communication be eliminated?
  • Discover the possibilities AI can bring to your business from contact centres to stores through spatial, facial and voice recognition, predictive modelling and system automation
  • Explore the growing popularity of chatbots, webchat and self-service online – don’t get left behind shifting customer expectations
  • Automation and machine learning: smartening and sharpening your processes or losing that vital human touch?
  • What other exciting innovations and technologies are on the horizon that we can take advantage of in customer experience?

Richard Lewis
Design Director, Experience Director
Sainsbury’s

Sainsburys

Stuart Jackson
Head of Digital Customer & User Experience
TSB

Tsh

Matthew Webster
Senior Customer Experience Manager
Virgin Atlantic Airways

Virigin Airway

Jamie Dormandy
Head of Customer Service
RNIB

RNIB

Richard Trigg
UX Director
Tangent Marketing Services Ltd
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INTERNAL CUSTOMER-CENTRIC CULTURES

16:15 Excite & Engage Front-Line Staff & Wider Teams Alike With Customer Experience Strategies & Customer-Focused Cultures That Optimise Customer Journeys & Experience

  • Advanced engagement strategies to drive a customer-first mindset across your organisation for dedicated employees that provide exceptional customer experiences
  • Happy frontline staff produce happy customers! Top tips in effective workforce management to ensure customer representatives receive required support even during periods of increased calls
  • Savvy systems for automated operational support; implement self-sustaining, cost-effective systems to support your staff and build a positive internal culture
  • Create increased customer awareness, and seamless transitions between teams at every touchpoint, to ensure all departments add value to the customer experience

Lynsay Collins
Head of Customer Services
Heathrow Express

Heathrow


CUSTOMER SERVICE DESIGN

16:35 Build Winning, Insight-Led Customer Service Designs That Optimise Customer Experiences & Promote An Exceptional Brand Image

  • Best-practice advice to effectively implement outstanding, new look customer service designs which optimise speed and ease for the customer
  • Utilise insights from your customer journey to design and create winning customer services
  • Explore customer complaint trends and handling strategies to achieve a consistently-outstanding customer service design across all channels

Richard Shenton
Head of Customer Experience & Continuous Improvement
Virgin Media Business

Virgin Media

16:55 Official Close Of Conference & Chair’s Closing Remarks

If you are interested in getting involved, please email info@thecustomerconference.com or call +44 (0)20 3479 2299. Please visit www.globalinsightconferences.com to see our full list of conferences.