A One-Day, Cross-Sector Customer Experience Conference & Networking Event, London, 1st March 2023

info@thecustomerconference.com

Customer Experience Conference - 32 Speakers 1 Day!

Skyrocket Customer Interaction & Engagement With Fresh Digital & Personalised Customer Journey Innovations: Exceptional, Insight-Led Customer Experience Strategies Which Drive Commercial Success & Lasting Results

08.30 Registration, Informal Networking & GIC Welcome

09.00 Morning Co-Chairs’ Opening Remark

Charlotte May, Group Head of Customer Research, Legal & General



 

Stuart Miller, Chief Customer Officer, Newcastle Building Society

CUSTOMER EXPECTATIONS

09.10 What Are Customers Really Looking For Today? Keep Pace With Rapidly Changing Consumer Expectations To Consistently Deliver Tailored & Meaningful Experiences For Your Consumer Base

  • Avoid over-promising and underdelivering! How can you realistically meet customers ever-changing priorities and expectations?
  • Stay ahead of the digital curve and deliver the updates and experiences that customers want tomorrow – today
  • Gen Z, millennials and over-75s… how can you keep up with the extensive and idly differing scope of customer expectations to deliver a seamless experience for all?

 

 

Donata Peska, Head of Brand Experience, HSBC

 

 

Jenny Whitehorn, Global Director of Customer Experience, The Body Shop

 

 

Mohammed Morad, Head of Customer Journey Strategy & Engagement, Virgin Media O2

 

 

Nikki Saveker, Head of UX/UI, Holland & Barrett

 

 

Adam Bray, Director of Customer & Place Strategy, Savills

 

 

Eifion Lloyd, Senior Manager, Customer Service Strategy, Transformation & Optimisation, Openreach

Stuart Balnaves, Deputy Director Customer Experience, Department for Education

DIGITAL INNOVATION

09.40 Drive Forward Digital Innovation & Integration To Deliver Rich, Tailored & Personalised Customer Experiences Which Skyrocket Interaction & Engagement

  • Unlock new digital advancements which maximise automation and AI to guarantee a more immersive and personalised experience for your consumers
  • Deliver winning digital strategies which compliment your brand by understanding exactly what today’s customers expect and want from your digital strategies
  • Explore the brand new, digital innovations on the horizon that have the potential to revolutionise your CX



Rebecca Trebble, Head of Customer, The Very Group

10.00 Bonus Session; Reserved For Exclusive Conference Partner

10.30 Morning Refreshment Break With Informal Networking

NEXT-LEVEL PERSONALISATION

11.00 Power Data-Centric Personalisation Strategies Certain To Deliver Real & Long-Lasting Results

·   Market research, demographic data, surveys and more – deep dive into your customer segmentation to personalise content and deliver top-notch customer experiences every time

· From passive to proactive personalisation… move beyond the basics to capture and utilise all available data to fuel personalised content and create a tailored experience for all customers

·   What key advancements within AI and machine learning can be leveraged to maximise personalisation and boost customer engagement for your organisation?

·  Engage with your customers anytime, anywhere, across channels and in multiple languages, with complete journey control and campaign automation. Conversational AI boosts revenue using impactful customer engagement.


 

 

Tayo Ologbenia, Digital Marketing Director, Savills

 

 

Courteney Sheppard, Head of Customer Contact, UCAS

 

 

Erica Landonio, Head of Marketing CRM, Treatwell

 

 

Gianfranco Cuzziol, Group CRM & Personalisation Head, Natura & Co

 

 

Andy Hulse, CRM Operations Manager, BBC

 

 

Amanda Ramsahai, Email Campaign Manager, Yorkshire Building Society 

AUTOMATION & TECHNOLOGY

11.30 Balance The Latest AI & Automation Advances With The Human Touch To Deliver Seamless Yet Meaningful Customer Experience Strategies Across Your Business

  • Seal the deal with AI! What crucial developments within AI and automation can be employed to identify patterns in customer behaviour to power real-time and predictive analytics
  • Strike the right balance by humanising your digital strategies to ensure more meaningful experiences without losing the personal human touch which creates lasting relationships with customers
  • Chatbots, apps, virtual assistants, and voice recognition… what are the most effective tools that fit best with your customer profile?

 

 

Daniel House, Senior Customer Engagement & Support Manager, New Look

 

 

Sam Ashton, Senior Customer Operations Manager, New Look

CUSTOMER JOURNEYS

11.50 Refresh & Reimagine To Develop Successful Customer Journey Mapping Frameworks Which Captures Attention & Improves End-To-End Experiences

  • From acquisition to purchase point, get to grips with best-practice techniques that engage customers every step of the way
  • Learn from your mistakes by tackling customers’ pain points across their journeys to deliver painless, seamless, and next-level customer experiences
  • Build and implement a voice of the customer mechanism that is guaranteed to enhance customer experiences both online and offline
  • Grapple with the omnichannel momentum to ensure that all customer touchpoints are successfully mapped to provide integrated experiences and seamless journeys

 

 

Nicola Harris, Head of Customer Journey Management, Virgin Media 02

THE VOICE OF THE CUSTOMER

12.10 Reposition The Voice Of The Customer At The Centre Of Your Business, Harness Customer Research & Deliver Insight-Driven Customer Experiences

  • Re-energise your complaints culture and maximise customer feedback to really understand customer expectations today and deliver gold-standard customer experiences
  • Explore the latest new tools and technologies which can capture, measure and action VOC, and how to translate these insights and embed them firmly into your CX strategies
  • Leverage and truly listen to your customers at every stage of their journey to accurately build a snapshot of your customer base and match their needs
  • Social listening is vital! Utilise messages and notifications across social media platforms to authentically understand your customer relationships and perceptions of your brand

 

 

 

Lynne Pitwood, Head of Customer Experience, Newcastle Building Society

12.30 Bonus Session; Reserved For Exclusive Conference Partner

12.50 Lunch & Informal Networking For Speakers, Delegates & Partners

Informal Breakout Discussions

13.20 Peer-To-Peer

  1. Social Media
  2. Channel Mixes
  3. D&I
  4. Rewards & Incentives
 
13.50 Afternoon Co-Chairs’ Opening Remarks

 

 

 

Nikki Saveker, Head of UX/UI, Holland & Barrett

 

 

Tash Whitemey, Group Director of Loyalty, Membership & CRM, Tesco

CUSTOMER ENGAGEMENT

14.00 Successfully Navigate The Changing Customer Landscape & Stand Out From Competition With Sky-High Engagement Rates

  • Revamp your customer engagement strategies from acquisition to post-purchase to differentiate from competitors and secure long-term customer loyalty
  • Harness the power of the personal touch! Refresh your strategies to attract and engage existing and new customers for creative, tailored and gratifying experiences
  • What new infrastructure, tools, and technologies are rising to the top to help maximise customer engagement, and how can you make sure you implement them ahead of the curve?

 

 

Hannah Claytor-Scott, Head of Experience & Product Development, Parkdean Resorts

INTERNAL CUSTOMER-CENTRIC CULTURES - DOUBLE PERSPECTIVE!

14.20 Reignite The Crucial Link Between Happy Employees & Happy Customers! Ingrain Customer-Centricity Within Your Internal Culture To Deliver Exceptional Customer Experiences 

  • Customer experience and employee experience – two sides of the same coin: explore innovative strategies to engage and create winning experiences for both parties
  • Your people are your greatest assets, so how can you ensure your employees feel valued, listened to, and supported in order to deliver exceptional customer experiences
  • Position customer-centric initiatives at the centre of your internal teams to create a customer-first mindset surrounding CX and drive commercial success

 

 

Claudia Adreani, Director of Customer Excellence, Boehringer Ingelheim Ltd

 

 

Suzanne Picciano, Business Excellence Manager, Marketing, Boehringer Ingelheim Ltd

 

 

14.40 Cam Wilson, Lead Customer Insights Executive, Huel

15.00 Bonus Session; Reserved For Exclusive Conference Partner

15.40 Afternoon Refreshment Break With Informal Networking

LOYALTY, RETENTION & ACQUISITION - Panel & Q&A

16.10 Develop Insight-Driven & Customer-Centric Loyalty & Retention Programmes Guaranteed To Build Deeper Relationships With Customers & Power Acquisition Rates

  • How can loyalty drive customer engagement? Determine exactly how customers want to be rewarded today, and tune in to ever-changing customer expectations to ensure you retain your consumer base
  • One size doesn’t fill all! Effectively capture and handle data around CX to drive improvements, retain your current customer base, and boost acquisition rates
  • Always leave them wanting more… determine innovative methods of retaining consumer’s post-purchase to uphold customer relationships boost retention

 

 

Piers Watson, Head of Customer Experience, NFU Mutual

 

 

Nicki Helfet, Head of Loyalty, DAZN Group 

 

 

Emma Headland, Global Ecommerce Specialist, Vodafone

 

 

Lara Alexander, Customer Experience Lead, Close Brothers

 

Vinay Parmar, Chief Customer Experience Officer, National Express

CASE STUDY

16.40 Two-Way Digital Engagement

 

 

Dave Yates, Director Global Product Management, GSK

DATA, INSIGHTS & MEASUREMENT

17.00 Capitalise On Translating Customer Data Into Actionable Insights & Business Objectives By Maximising Bespoke Measurement & Metrics To Exceed Customer Expectations & Secure Long-Lasting Results

  • Leverage data surrounding demographics, purchasing points, and online behaviours to drive customer-centric experiences and boost bottom-line results
  • Do you really know your customers? Action critical data insights to provide accurate customer segments and deliver tailored customer experiences across the board
  • Understand and measure your customers’ experiences across each touchpoint with best practice metrics to uncover areas of improvement and ultimately increase ROI

 

 

Gail Russell, Global Head of Customer Experience, HSBC

17.20 Afternoon Co-Chairs’ Closing Remarks & Official Close of The Conference

 

 

Nikki Saveker, Head of UX/UI, Holland & Barrett

 

 

Tash Whitemey, Group Director of Loyalty, Membership & CRM, Tesco