The Foundation is the customer-led growth company, helping brands and businesses pioneer on behalf of customers.
Since 1999, the proudly independent consultancy has helped clients of all sizes and sectors, B2B and B2C, to make things better for customers. They work across business challenges critical to customer-led success, from strategy and insight to innovation and customer experience management.
Recent and long-standing clients include HSBC, Jaguar Land Rover, The Body Shop, Morrisons, Harvey Nichols, Metro Bank, John Lewis and The National Trust.
Beyond their client work, The Foundation are on a mission to inspire and equip more individuals and organisations to pioneer on behalf of customers: They run a quarterly event – The Foundation Forum – to give a platform for customer pioneers to tell their stories and create debate around the myths and challenges; bring together ambitious customer-led advocates in their Customer Pioneer Community; and support the next generation of business leaders through their work with Young Enterprise.
Oh, and in 2021 their founder, Charlie Dawson, published a book – The Customer Copernicus – on how to be customer-led, in conjunction with the International Institute for Management Development.
Yellow.ai is the world’s leading next-gen Total Experience Automation Platform, enabling enterprises to make every conversation fulfilling and delightful for customers and employees.
The platform is trusted across 85+ countries by 1200+ enterprises, Domino’s, Sephora, Hyundai, Biogen International, Edelweiss Broking, Siemens Limited, Waste Connections, American Bureau of Shipping, and MG Motors. Powered by Dynamic AI agents for enterprises, the company aims to deliver human-like interactions that boost customer satisfaction and increase employee engagement at scale, through its no-code platform.
Recognised by Frost & Sullivan, Gartner, Forrester, IDC, and G2 crowd as a leader, the company has raised more than $102M from blue-chip investors and has offices across six countries.